Cola-Cola Most Rare Award 1979 - Merch Division - Large Pewter Indian Sculpture

Description

Award Presented to the Coka-Cola
Company 1979
"This award show is so much more than just honoring the hard work and creative achievements of those in the industry," says Rich Carrigan, POPAI Chairman and President of United Displaycraft. "It’s a show that provides us, as marketing professionals, new benchmarks and innovations to reach as we continue to battle numerous obstacles in the retail environment to win shoppers attention."
Entries are judged in a two-round process by teams of in-store marketing professionals representing brands, retailers, ad agencies, and producers/suppliers. Each round focuses on design, innovation, interactivity, and the proven ability to lift sales. The first round is completed online by reviewing case history responses and evaluating entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. The second round is completed on the OMA Show floor during GlobalShop to validate their online scores. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.
About POPAI
Point of Purchase Advertising International (POPAI), established in 1936, is the leading non-profit international advocate and voice of the in-store marketing industry. We are composed of chapters worldwide and serve more than 1,400 member companies internationally. We promote, protect and advance the broader interests of our community through original research, certified education, awarding industry excellence, hosting trade forums and protecting intellectual and legislative rights